NaWik - Nationales Institut für Wissenschaftskommunikation (National Institute for Science Communication)
Art directed the rebrand of the institute with the designer Lena Haselmann, with the goal of making the brand more inclusive, sustainable and user-friendly. Subsequently all of the institute’s materials have been given a new look: key graphic, website (mindshape), photography (Sebastian Heck), marketing materials and trainer presentations. After the first few posts, the new social media design resulted in more follows and website traffic.